SoundBite
2018
Client: Blue Apron, Carnegie Mellon University
Team: Josh LeFevre, Soonho Kwon, Susie Lee, Mary Tsai
Duration: 7 weeks
Tools: After Effects, Illustrator, Photoshop, Physical prototyping
My role: Design strategist, service blueprinting, prototyper, storyteller
Objective
What is music service could be designed to artist revenue or move music from passive to active using both both physical and digital touch points.
Solution
SOUND BITE–a business-to-business music company that develops curated music pairings for home delivery food services. This service is open to all delivery service in order to pairs music, according to research of musical synesthesia, with a food’s recipe–taste, textures, and ingredients in order enhance the dining experience and keep the customers returning for more.
Purpose/Mission
Sound Bite aims to help make mealtime more interesting by pairing acoustics with your tastebuds to create a more enjoyable dining experience.